Latin America's Film & Television App Trends in Q1 2024

Latin America's streaming landscape has seen varied performances among the top Film & Television applications in the first quarter of 2024, according to data from Sensor Tower.

Disney+ showed consistent revenue, maintaining over $1M weekly, peaking at $1.3M in late January. Downloads started strong at around 715K in the second week of January but saw a downward trend to approximately 520K by the end of March. Weekly active users began at nearly 9.7M but dipped to around 8.9M towards the quarter's close.

HBO Max: Stream TV & Movies also maintained a steady revenue stream, starting the quarter at $1.4M and hitting a high of $1.5M mid-January and early February. Downloads hovered between 540K and 718K, with a sharp decline to around 29K in the last week of February. Active users saw a decrease from 7.7M to 2.9M by the quarter's end.

Globoplay: Novelas, séries e + witnessed significant revenue fluctuations, with a notable peak at $966K in early January and stabilizing around $763K by March's end. The application's downloads saw a spike to 730K in the second week of January, then gradually decreased to 307K. Weekly active users started at around 4.9M, peaked at 7.5M in the second week, and ended the quarter strong with 7M.

Star+ reported revenues ranging from $528K to $678K throughout the quarter. Downloads experienced a peak of 633K in mid-January and ended the quarter with a surge to 735K. Active users showed growth from around 9.8M to 10.5M by the end of March.

Lastly, Max: Stream HBO, TV, & Movies, a new entrant launched in late February, garnered a revenue of $1.3M in the first week post-launch and maintained over $1.3M weekly. Downloads skyrocketed to nearly 5M in the first full week and stabilized around 2.7M by March's end. Active users grew impressively from 398K to almost 9.9M in just over a month.

For more detailed insights into the performance of these and other applications, Sensor Tower's comprehensive analytics provide a deeper dive into the ever-evolving digital marketplace.